BrandConnect is Supersonic’s powerful CPE (Cost-Per-Engagement) advertising platform for Social Games.
The BrandConnect platform is integrated directly within Facebook and leverages the same profile-based ad targeting as Facebook itself. Campaigns can be targeted towards demographics, geography as well as game genre targeting.
How it works:
Step 1: The user is prompted to engage with branded content
Step 2: The user initiates the branded video and once completed is rewarded with Facebook credits or Virtual Currency.
Step 3: The brand has a second communication opportunity.
Key Selling Points:
- Non-intrusive – 100% user initiated.
- Positive user experience – user is rewarded for engagement.
- No wastage – only pay for views and engagement.
Real brand engagement
- Watch a Video.
- Play a game.
- Install an app.
- Complete a survey.